Who we are:

PSSRG is an interdisciplinary cross sectoral research group based in Plymouth, UK.


What we do:


Our principle aims are to: develop cutting edge and innovative research that will have both academic and real world applications;  act as an international research hub promoting interdisciplinary cooperation; forge genuine and lasting partnerships across sectors in order to share knowledge and embed sustainability.


Areas of  expertise include: sustainable development governance; sustainable tourism; transformations within the surfing industry; market transitions and innovation; brand authenticity; behavioural change; and, technological advancement.

If you are interested in being part of the group please sign up for free membership on our members page